The Targomo Statistics Service is the intersection between reachability and population/demographic data.

  • Calculate statistics for group and individual sources in a single request
  • Exclude statistical units served by other sources
  • Cross-reference statistic results with vector tiles
  • Host custom datasets for private data

Visualizing the area we can reach from a location (or the area that can reach us) is a great tool for communicating reachability. That said, it doesn’t tell us much about who or what we can reach. The Targomo Statistics service is a powerful tool for quantifying our reach. How many people can access our location in a certain time? How many people of a certain demographic can reach our location?

Targomo’s Statistics Service gives you the numbers to go with your visualization

The Statistics services are based on public and private census data. In most of the cases, the census data region is split up in smaller blocks, called cells. Each cell could contain many different statistics, depending on each census and the institution that is responsible for it. For example, some statistics that we might have in one census are:

  • Total population
  • Male population
  • Female population
  • Population under 18 y.o.
  • Population over 60 y.o.
  • Population born in the country
  • Population born outside the country
  • and so on…

The available statistics can vary from region to region.

Primary use-cases for the Statistics service:

Site selection

You want to open a new branch, but don’t know where. Based on the statistics of your best stores, you can find places that have similar reachability for the statistics you tracked and then you can choose the place that suits you the most.

Analyze service saturation and gaps

Discover the area which your entire network of locations can reach - identify areas which are underserved (potential new location) and areas which are overserved (potential location closure).

Potential impact assessment

Building a new service/facility? See how many people are affected by the project’s area of influence.

Competition assessment

See where your competition is failing to provide their services to identify economic opportunities.

Marketing potential

Hitting the streets to distribute marketing media? Visualize and quantify areas which are reachable within 20 minutes by bike and correspond with your target profile.

Contact us for more information about this service or to request a more detailed demonstration