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 By combining data-driven insights with prediction modelling, AmRest has improved its ability to estimate performance, align internal stakeholders, and expand with precision. About AmRest AmRest is one of Europe’s largest restaurant operators, managing an extensive portfolio of globally known food and coffee brands. With a presence across 22 countries worldwide, AmRest combines scale, expertise, and […]

For many countries, tourism shapes entire cities. Streets that are full of visitors in July can fall silent in November. For brands in retail, hospitality, or dining, understanding these shifts is critical for making the right expansion decisions.  Targomo’s Tourism Analytics Data reveals where visitors move, where they stay, and how their patterns change over time, giving decision-makers a […]

Why Predicting Store Revenue Matters for Expansion When expanding a business, especially opening a new store in a new region, the biggest questions to be answered is whether the store can be expected to perform well and how much revenue it could potentially generate. Revenue prediction is very important in supporting site selection and decision […]

When starting or expanding a business, location selection is a matter of fundamental importance for both established and young companies. In practical terms, identifying a location that performs well for a new branch (e.g. many visitors and high turnover) is a very complex problem. Various interdependent variables, such as socio-demographics, competition, and distance from other […]

Expansion teams in retail, restaurants, fitness, and hospitality increasingly rely on footfall data to evaluate sites. But not all datasets are created equal. The difference between rough estimates and validated, high-resolution pedestrian counts can mean opening a location that thrives, or one that quietly underperforms.  This article explains how Targomo’s foot traffic data is structured, […]

About RSG Group With brands such as McFit, John Reed and High5, RSG Group is the leading operator of gyms in Europe. Through the acquisition of Gold’s Gym in the United States, RSG Group became the global number one in its industry in 2020, according to its own figures. Main Challenge The strong market position […]

With a focus on targeting office workers, kaisin. leverages TargomoLOOP platform to assess key site indicators like demographics and footfall, speeding up their site evaluation process and reducing risks tied to wrong location choices. About kaisin. kaisin. is a Swiss quick-service restaurant brand founded in 2018, known for its healthy bowls with a Japanese twist. […]

The German Fitness Market: Dynamics, Competition, and Growth Potential Germany’s fitness market is one of the largest and most competitive in Europe. According to the latest Deloitte fitness market study, the industry continues to grow despite economic uncertainties. Membership numbers are rising again, with hybrid fitness models gaining popularity. While the budget fitness segment is […]

For real estate platforms, staying ahead of the competition isn’t an easy task: house hunting has changed little over the years. Do you want a garden? Two rooms? A central location? These standard questions don’t reflect the complexities of life, let alone the hustle and bustle reality of urbanites. SeLoger, one of France’s most popular […]